Hey I’m Ben, a Designer and Filmmaker from Munich who brings complex ideas to life. My self-taught skills in film improve my multidisciplinary work as a designer and offer a fresh perspective in communication and storytelling.
Selected Work
© 2024 Benedikt Hörmannsdorfer
All Rights Reserved
Tanhā
Consuming Bliss
"Critical design is critical thought
translated into materiality. It is
about thinking through design
rather than through words and
using the language and structure
of design to engage people."
Dunne & Raby, 2013
Tanhā = In Buddhism, desire is considered to be the cause of all suffering that binds people to the cycle of rebirths. Tanhā refers to all forms of desire, whether they are directed towards food, life, sex or any other object.
Tanhā is an experimental design & communication project that aims to expose the commodification of social issues. A product was designed, a website created and an online advertising campaign launched to encourage users to "buy" the mock product. The number of interested "buyers" was recorded. After the apparent purchase, they were asked to answer predefined questions that aimed to learn whether or not the project had inspired some sort of buyer-reflection.
This project was developed in collaboration with Tobias Moserand Moritz Keller
