Bluetrac

Redesign


The swiss event organizer company Bluetrac reached out to our university class to redesign their website. 
Bluetrac wanted to polish their online presence with a website that is reminiscent of a design portfolio to stand out among its competitors. The biggest challenge was to design a page that appears professional while maintaining an explorative, almost playful, tone. We included some animations to contrast the static and sterile feel of the page. We also massively simplified their structure and minimized their subpages.

This project was developed in collaboration with the entire class during design school.
 










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