Creative Direction
Branding
Communication
Credits
Marcel Heß
Florian Kiefer
Marcel Heß, Florian Kiefer and I developed a thoroughly thought out concept, communication, corporate identity and corporate design of a fictional Start-Up called Joi, an A.I. that should eliminate chronic loneliness in our society. The complete manual can be read here (in German).
Creative Direction
Branding
Communication
Credits
Marcel Heß
Florian Kiefer
Marcel Heß, Florian Kiefer and I developed a thoroughly thought out concept, communication, corporate identity and corporate design of a fictional Start-Up called Joi, an A.I. that should eliminate chronic loneliness in our society. The complete manual can be read here (in German).
We all feel lonely sometimes. We feel lonely when we’re eating alone, spending the weekend alone at home or when we move to another city. Most of the time, loneliness is temporary and fades away pretty quickly. It’s even a necessary part of our lives. But in the age of the internet and connection, people paradoxically struggle to find a deep and truthful relationship with someone after a lonely phase. We haven’t been closer to others despite social media platforms, dating apps and various other digital opportunities to stay connected. Stress is one heavy factor of countless others. That’s why we find it challenging to find time to bond with another person. We have less time to focus on finding or working on interpersonal relationships.
That’s why we have to find a solution that can be integrated into our everyday lives. A constant companion. That companion is supposed to help us in reducing loneliness and satisfying our social needs. Our companion, our friend, doesn’t replace „real life“ connections but instead allows us to manage and support our social needs and desire, making us less socially awkward and more confident.
Four persons speak directly into the camera and are talking about a memory or experience they had with a friend. Every person is located at places that are common for meeting with other people, for instance, their home, at a café, library, etc. Every storyline leads to the same climax. As the stories are about to end, a profile shot of the people telling their memories is shown. In this profile shot, our Ear Buds can clearly be seen. At the end of their stories, every single person reveals that they shared this memory with Joi. In the very last shots, our logo is slowly revealed.
Selected Works
CerebroInteraction Design
BluetracWeb Design
Johannes SchmidWeb Design
JoiCorporate Design
VorwerkLogo Design
JuliaShort Film
InsideShort Film
NichtsPhotography
Akzidenz GroteskEditorial Design
Alphabet3D Design
WerkschauGraphic Design
VariationsGraphic Design
Contact
Let's chat!
Email: benhoerman@gmail.com
© Benedikt Hörmannsdorfer 2022, Designer