Scope

Creative Direction
Branding
Communication

Credits

Marcel Heß
Florian Kiefer

Joi

Marcel Heß, Florian Kiefer and I developed a thoroughly thought out concept, communication, corporate identity and corporate design of a fictional Start-Up called Joi, an A.I. that should eliminate chronic loneliness in our society. The complete manual can be read here (in German).

Scope

Creative Direction
Branding
Communication

Credits

Marcel Heß
Florian Kiefer

Joi

Marcel Heß, Florian Kiefer and I developed a thoroughly thought out concept, communication, corporate identity and corporate design of a fictional Start-Up called Joi, an A.I. that should eliminate chronic loneliness in our society. The complete manual can be read here (in German).

An A.I. that aims to reduce loneliness in society.

We all feel lonely sometimes. We feel lonely when we’re eating alone, spending the weekend alone at home or when we move to another city. Most of the time, loneliness is temporary and fades away pretty quickly. It’s even a necessary part of our lives. But in the age of the internet and connection, people paradoxically struggle to find a deep and truthful relationship with someone after a lonely phase. We haven’t been closer to others despite social media platforms, dating apps and various other digital opportunities to stay connected. Stress is one heavy factor of countless others. That’s why we find it challenging to find time to bond with another person. We have less time to focus on finding or working on interpersonal relationships.

Corporate Design

Ad Campaign: »No Alexa, my name isn't Siri.«

Joi Logo

That’s why we have to find a solution that can be integrated into our everyday lives. A constant companion. That companion is supposed to help us in reducing loneliness and satisfying our social needs. Our companion, our friend, doesn’t replace „real life“ connections but instead allows us to manage and support our social needs and desire, making us less socially awkward and more confident.

Teaser Campaign

Commercial

Four persons speak directly into the camera and are talking about a memory or experience they had with a friend. Every person is located at places that are common for meeting with other people, for instance, their home, at a café, library, etc. Every storyline leads to the same climax. As the stories are about to end, a profile shot of the people telling their memories is shown. In this profile shot, our Ear Buds can clearly be seen. At the end of their stories, every single person reveals that they shared this memory with Joi. In the very last shots, our logo is slowly revealed.

Web Page #1

Web Page #2

Contact

Let's chat!
Email: benhoerman@gmail.com